RED BULL — “AIR TRAFFIC”

RED BULL — “AIR TRAFFIC” 30-SECOND CINEMATIC COMEDY COMMERCIAL Duration: 30 seconds Aspect Ratio: 16:9 Visual Style: Ultra-realistic live-action, premium Hollywood commercial, high-end beverage advertising, cinematic automotive-commercial cinematography, photorealistic, 4K HDR, realistic physics, natural skin and fabric textures, sophisticated color grading, subtle film grain, dramatic natural lighting. CORE CREATIVE CONCEPT A massive traffic jam has completely stopped a modern city. One frustrated driver discovers a Red Bull in his car. He drinks it. He grows enormous realistic white wings and flies away from the traffic. For one beautiful cinematic moment, it feels like the perfect Red Bull commercial. The flight sequence ends with a proper Red Bull product end card: RED BULL CAN “RED BULL GIVES YOU WINGS” at the bottom Voiceover: “Red Bull gives you wings.” Then— CUT BACK TO THE TRAFFIC. Everyone saw him. Everyone starts drinking Red Bull. Everyone grows wings. Everyone takes to the sky. And somehow... THE TRAFFIC JAM JUST MOVED INTO THE AIR. The final joke is two winged people stuck in aerial traffic: MAN 1: “Can you move, bro?” MAN 2: “I’m trying!” GLOBAL REFERENCE INSTRUCTIONS Use the provided references throughout the entire generation. MAIN CHARACTER — STRICT IDENTITY LOCK Use the supplied character reference as the absolute identity source. Preserve the exact: Face Facial structure Eyes Eyebrows Nose Lips Jawline Cheeks Skin tone Hairstyle Hairline Age Body proportions Distinctive features NO FACE DRIFT. Do not beautify, redesign, age, de-age, stylize, or reinterpret the character. The character must look like the exact same person in every shot, including extreme close-ups, profile views, wide shots, flight shots, and dialogue shots. PRODUCT REFERENCE Use the provided Red Bull can reference. Maintain the exact: Can proportions Packaging Logo Colors Typography Metallic finish Pull tab Branding placement Physical scale The Red Bull can must look like a real photographed product. WINGS REFERENCE Use the provided white-wing reference. Maintain the exact: Wing shape Wingspan Feather structure Feather density White color Attachment point Overall silhouette The wings must remain white, photorealistic and physically believable. No glowing wings. No magical particles. No colored feathers. No fantasy aura. No dragon wings. CAR REFERENCE Use the exact supplied car reference. Maintain the same: Vehicle model Body shape Paint color Wheels Interior Dashboard Steering wheel Cup holder Seating position CITY REFERENCE Use the supplied city/traffic environment. Maintain the same: Intersection Road layout Buildings Skyline Traffic density Lighting Weather Time of day The final aerial traffic jam must clearly take place above the same city. SCENE 01 — “TRAFFIC HELL” 0:00–0:06 SHOT 1 — EXTREME AERIAL ESTABLISHING SHOT Open on a massive modern metropolitan intersection during late afternoon. Camera hundreds of feet above the city. A gigantic traffic jam fills the streets. Hundreds of realistic vehicles are completely stuck: Sedans. SUVs. Taxis. Motorcycles. Buses. Delivery vans. Brake lights glow across multiple lanes. Skyscrapers surround the intersection. The roads stretch deep into the city. The camera slowly descends toward the traffic. AUDIO HONK. Another horn. HONK HONK. Then dozens of horns overlap. Engines idle. Motorcycles rev. Distant city ambience. The atmosphere feels stressful but completely realistic. SHOT 2 — STREET-LEVEL TRAFFIC Low camera positioned between two rows of stationary cars. Vehicles barely move. A driver taps impatiently on a steering wheel. Another driver checks the clock. A motorcycle tries unsuccessfully to squeeze between cars. A bus is completely stuck. Everything feels claustrophobic. SHOT 3 — MAIN CHARACTER Cut inside the main character's car. MEDIUM CLOSE-UP. He sits behind the steering wheel. He looks exhausted. A horn blasts behind him. He slowly looks toward the rear-view mirror. Another horn. He exhales. His expression says: “Seriously?” No exaggerated comedy. Play it completely straight. SHOT 4 — DASHBOARD Close-up of the dashboard clock. Time is passing. His fingers tap against the steering wheel. He looks ahead. Nothing moves. SCENE 02 — “THE CAN” 0:06–0:09 SHOT 5 — PRODUCT DISCOVERY Camera slowly pushes toward the center console. A perfectly chilled Red Bull can sits upright in the cup holder. Condensation glistens on the aluminum. Traffic is visible softly blurred outside. The can is perfectly consistent with the product reference. The main character notices it. SHOT 6 — HAND + CAN Close-up. He reaches down. His fingers wrap naturally around the can. He lifts it. SHOT 7 — OPENING Extreme macro shot. His thumb pulls the tab. CRACK. The entire traffic soundscape suddenly becomes muffled. A subtle silence. SHOT 8 — DRINK He takes a long drink. Camera moves into a close-up of his face. He lowers the can. Nothing happens. He waits. A tiny skeptical expression. Then— A subtle gust of wind moves his hair. His eyes shift. SCENE 03 — “THE WINGS” 0:09–0:12 SHOT 9 — EXIT He opens the driver's door. Steps out into the traffic. Several nearby drivers glance toward him. He looks around. The traffic remains completely frozen. SHOT 10 — WING REVEAL Medium rear three-quarter shot. A sudden powerful gust of air moves his clothes. Then— WHOOSH. Two enormous white wings emerge naturally from his upper back. The wings unfold dramatically. Individual feathers separate and move naturally. The feather structure must match the wing reference exactly. No magical glow. No special effects. Just physically real white wings appearing in an otherwise completely normal world. SHOT 11 — HERO ANGLE Low-angle cinematic shot. The character stands beside his car with the massive wings fully extended. Skyscrapers tower behind him. Sunlight catches the edges of the white feathers. He looks up. Then looks at the sky. His expression changes from confusion to realization. SCENE 04 — “ESCAPE” 0:12–0:16 SHOT 12 — TAKEOFF The character bends slightly. Wings spread wide. One powerful wingbeat. WHOOSH. He launches vertically from the traffic. Camera rapidly tilts upward and follows him. SHOT 13 — AERIAL TRACKING The character flies above the city. Traffic becomes smaller beneath him. The horns fade away. Cinematic orchestral music begins building. SHOT 14 — SIDE FLIGHT Camera flies alongside him. He moves naturally through the air. White feathers react to the wind. His clothes move realistically. His hair moves naturally. He looks genuinely amazed. SHOT 15 — GRAND WIDE Camera pulls farther away. The character is completely alone in the sky. Beautiful skyline beneath him. Warm late-afternoon sunlight. Massive white wings stretched wide. For a brief moment, this is a genuinely beautiful, aspirational Red Bull commercial moment. SCENE 05 — “THE REAL RED BULL PAYOFF” 0:16–0:18 SHOT 16 — HARD CUT TO PRODUCT END CARD DO NOT KEEP THE CHARACTER ON SCREEN. Hard cut completely away from the flight footage. Create a clean, premium Red Bull product shot. The exact Red Bull can from the reference stands prominently in frame. Cold aluminum. Subtle condensation. Controlled cinematic reflections. Premium dark-to-neutral background. Elegant lighting. The can is the hero. ON-SCREEN BRANDING At the bottom of the frame, display: RED BULL GIVES YOU WINGS Clean, professional, highly legible. No additional text. No subtitles. No extra slogans. No decorative typography. The composition should feel like an authentic premium Red Bull advertising end card. VOICEOVER A confident, polished commercial voice says: “Red Bull gives you wings.” The voiceover plays over the product end card. The music resolves into a clean brand sting. Hold just long enough for the audience to register: CAN → TAGLINE → VOICEOVER. SCENE 06 — “WAIT... EVERYONE SAW THAT” 0:18–0:22 HARD CUT BACK TO THE SAME TRAFFIC JAM Same intersection. Same cars. Same lighting. Same city. But now everyone is looking upward. The flying man has disappeared into the sky. The traffic is strangely quiet for a moment. SHOT 17 — DRIVER One driver looks upward. Looks toward the Red Bull in their cup holder. Looks upward again. CRACK. They open it. Drink. WHOOSH. White wings burst from their back. They stare at them. Then look at the sky. SHOT 18 — SECOND DRIVER The driver beside them sees what happened. Looks at their own Red Bull. CRACK. Drink. WHOOSH. Wings. RAPID MONTAGE Multiple drivers start copying them. CRACK. WHOOSH. CRACK. WHOOSH. CRACK. WHOOSH. People climb out of cars. Wings unfold. Hundreds of people begin taking flight. The pacing becomes increasingly fast. SCENE 07 — “THE AIR TRAFFIC JAM” 0:22–0:27 SHOT 19 — FIRST AERIAL REVEAL Camera