comparisoncommercialproduct
Seedance 2.0 vs Sora for Product Ads: The Shot-by-Shot Playbook
If you are making product commercials, this guide shows when to use Seedance 2.0 vs Sora, and how to prompt each shot like a real ad.
By Best Seedance Prompts
Product ads are a different game than cinematic scenes. You care about clean surfaces, controlled highlights, and repeatable framing.
Instead of arguing "which is better", use a shot plan that assigns the right model to the right shot.
The 4-shot ad structure
- Hero reveal (wide/medium)
- Orbit (show form factor)
- Macro detail (texture + feature)
- Lifestyle usage (human moment)
Model assignment (simple rule)
- Use Sora when you need the product to look like real footage with maximum polish.
- Use Seedance 2.0 when you need stronger camera choreography and stylized ad language.
Prompt template: hero reveal
PRODUCT: [name], [material], [color], pristine, premium finish.
Scene: minimal set, controlled background gradient.
Camera: slow dolly-in, 50mm look, shallow depth of field.
Lighting: large soft key, clean fill, rim light, controlled highlights, no overexposure.
Avoid: random logos, unreadable text, artifacts.
Prompt template: macro feature shot
Extreme close-up macro shot of [one feature] on the product.
Camera: slow push-in with rack focus from edge highlight to the feature.
Lighting: specular highlight glides across surface, premium studio look.
Constraints: sharp detail, no warping, stable geometry.
Prompt template: lifestyle usage
Person using the product in a real environment, natural gestures.
Camera: gentle handheld follow, subtle micro-jitter, no random cuts.
Lighting: motivated by window light/practicals, realistic shadows.
Constraints: anatomically correct hands, consistent product shape and branding.
If you want plug-and-play commercial prompts, start here: Product Commercial Prompts.